Certified Product Manager®

From Idea to Launch - The Inbound Skills

Since their establishment, the Certified Product Manager® credentials have become synonymous with a commitment to excellence and a way to demonstrate dedication to the profession. Amidst the abundance of credentials and certificates in the field, the Certified Product Manager® stands out as the highest standard due to its rigorous competency and practice requirements, which are met by individuals certified by the AIPMM Certifying Board.
The Certified Product Manager® certification sets itself apart from educational or methodology designations by drawing upon global best practices gleaned from real-world practitioners. This unique approach enables the certification to adapt and evolve in tandem with the dynamic nature of the profession.

The Certified Product Manager® credentials signify a comprehensive understanding of the responsibilities involved in championing new products throughout the front end of the product life cycle, from conception to launch. It emphasizes the "go-to" functions that coordinate internal activities and strive for the best possible outcome for the product.

Holders of the Certified Product Manager® certification demonstrate their expertise in various aspects of product management, including:

• Developing detailed case studies
• Crafting business plans tailored to each major function
• Conducting market planning
• Performing competitive analysis
• Creating project plans for each major activity
• Defining product specifications
• Designing product launch plans
• Applying product life cycle project modeling
• Implementing phase-gate process modeling
• Utilizing product/market data modeling